The alluring word with sizzling power, is the word Free.

It should be an absolute requirement to use it in your leads/attendance generating sales piece. You are already spending upwards of $30.00 to $150 dollars per each salesperson to attend. Mention in your recruiting letter that each attendee has a chance to win a top grade prize. There is no need to mention the prize, especially the grand prize. Your list mailed to professional insurance agents offering something free, can make it too tempting to resist attending.

Just can't resist. Announce shortly into your presentation that every attendee at the end of the seminar will receive a gift. All salespeople appreciate knowing that receiving something for free is worth enduring your seminar.

Sales training CDs, presentation videos, easy to use software, sales books, illustrative reports, nice pens, unique sturdy key chains, pocket knives, and tiny flashlights work. These items are worth every penny, and more. Announce shortly into your presentation that every attendee at the end of the seminar will receive a gift. Wisely spending on "glad you attended freebies" bucks might just assist in recruiting the salesperson superstar you are looking for. There is no need to send the additional price of having your name imprinted on the item. Since they might give it to their spouse, associate, or child, attaching your business card to the item is more effective.

Every good agent that produces sales for you should be worth a minimum of $2,000 in profits. The superstar producer can easily increase your net income $10,000 or more.

Nail the superstar! Offer a grand prize choice of a couple items. Items that stimulate excitement are an I-Pod, $60 gift certificate to a local steak & seafood restaurant, or a $100 gas card. Mention that only those that sign a contract today are eligible for the grand prize. See how many more sign up! Reach your seminar goal of profitable results the easy way.

If signing an additional producing sales person isn't worth spending another $100 to you, then you are in the wrong profession.

Should you ever get a chance to attend an introductory car show of next year's models and concept cars, make sure your butt is there. You have a front and center chance to observe the paying attendees stand in line at a both inside. Some are wearing $500 suits, others earn a six figure income, standing right among the solid blue collar workers. Observe why they are willing to waste 15 minutes or more. Energetically they wait to receive the dollar promotional item the company is giving out. Everyone from children to millionaires, like to get a free bonus.

The "F" word works, start using it.

Warning, there is one exception where you should never use the free word. Instead of obtaining maximum impact you will get maximum rejection. Every person nowadays has automatic spam blockers built into their computer email receiving program. Unless the agent personally removes it, the word free is considered by most email reader programs to be a spam word. Your email will automatically be sent to spam before the agent has a change to read your message.