The Kill Zone for
Captivating Prospects
THE KILL ZONE STARTS WITH THE HEADLINE
Gossip publications and magazine ads constantly rely on a long list of
passionate titles to capture your interest. Likewise you must manipulate
emotions to stir up the prospects emotions.
The prospect's attention starts instantly with your dramatic headline.
Lose the curiosity here, and you lose the prospective client. Over 30% of
insurance agent mailers do not provide a head turning headline. They try to
use the headline to sell. The headline's purpose is to attract and hold
interest only! Reaching the kill zone, involves giving emotional benefits
received from using your extraordinary product Your insurance prospects want
to know what benefits they receive by buying your policy.
Having a dependable list of adjectives handy, serves as a experienced
guideline to writing your sales piece. This forces you to continue adding
stirring adjectives to your sentences. You must guide and open up your
client emotions and attention. Don't be afraid to use strong adjectives like
elated, crazy, bold, or exuberant in your sentences. Try it yourself;
injecting beefy adjectives of elated, crazy, bold, exuberant to make an
emotion statement benefiting your prospects. Hear is an example of using all
4 in one sentence "Your might venture to think I am a bold and crazy agent,
but when all your medical bills are paid, your elated relief and exuberant
smile will beam."
THE KILL ZONE ENDS WITH THE CLOSE
The kill zone ends with an insurance prospect replying to your offer. Is
your direct marketing piece aggressive enough to go for the kill zone? The
salesperson trusts considerable responses will merely flow in. Many a costly
direct mail campaign was ruined by the established, yet not competent letter
writer. They forgot the kill zone close requires crucial wording to capture
the insurance prospect. You must tell the prospect to reply right now, or
the offer is limited. Provide an incentive for replying immediately. Just
adding a phone number provides measly bait Use kill zones techniques to make
a creative competent insurance mailer.
Please remember that the power word
and power phrases compiled by us, are the exclusive copyright protected
property of Agents Insurance Marketing and may not be used on any other
internet sight. You are provided the right to print out these words and
phrases for you own personal usage.
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