Why Our Marketing Research Rates TEXAS Insurance Agents as #3
 

Texas insurance agents were analyzed over and beyond normal boundaries in preparing this marketing report. We closely evaluate our immense insurance database looking for trends, statistics, and figures. Then we look at Texas insurance agents as to how many brokers do they have. We closely match this info to the demand from our clients: insurance company recruiting directors, regional recruiters, brokerage firms, wholesalers,  independent marketing firms, and state managing general agents. Next we factor in economic, demographic, and educational data. Last, and certainly not least, we consider the feedback received from recruiting firms that  mailed Texas insurance agents.

Lets look at the negative side of locating quality Texas insurance agents first. Over one of four insurance department agents is licensed with a very controlling captive multi-line insurer. Just look in the yellow pages, and you will find listings of agent after agent advertising State Farm, Farm Bureau, AAA, Nationwide, and similar carriers. Being realistic, you know none of these agents are worth your time pursuing, and definitely not 25% to 30% of your recruiting budget, so avoid them. It costs the same to try to recruit  the wrong agents and it does the right Texas insurance agents.

The recruiting tip here is "do not mass mail, lasso down the smaller town"

The recruiting power tools evident in Texas is (1) the agent turnover is below the national average, and (2) the number of independent agents and agents that broker outside their primary carrier is above the national average, (3)  Texas has the 2nd highest number of brokers, but drops down currently to #12 on our client demand. If you are smart to act fast, better than imagined results are obtainable, and (4) The chart below shows how Texas is experiencing a surge of new residents. In the last 5 years Texas agent numbers have not increased correspondingly with new residents. In fact the rate of 2.68 agents per thousand is one of the lowest nationwide. These agents need insurance products with strong benefits and respectable commissions to sell to their clients

Add to this factor the small amount of unionized employees, even though housing construction is booming. With these people lacking employer benefits, plus the low percentage of retirees, and you have a golden egg for health and medical plans. Financially based on family income, Texas might not be your prime state for annuity and investment products.  Texas life insurance agents that broker tend to use outside carriers for annuities, life, and health plans. Therefore the number of companies they choose to broker with is far above the national normal.
 

TIP: The five largest counties in Texas are hit 2 to 3 times as hard as the 80+ remaining counties. Starting with the overlooked 55% of agents will greatly enhance interest and response to your product.This is a state where your recruiting quality must greatly outweigh quantity. Profitable results are the result..

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LARGEST COUNTIES OF TEXAS INSURANCE AGENTS