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State Do Not Call Lists Do you even know that in addition to the
national do not call list, most states also maintain and enforce
a do not call list. The states we notice missing currently (or
we have not located) include Delaware, Hawaii, Iowa, Maryland,
Nebraska, Rhode Island, South Carolina, Virginia, and West
Virginia. You can see which way the trend is steadily going. To
make it ever more complicated for telemarketers or solicitors is
that some states merge their data with the National Do Not Call
List. Other states have chosen to maintain their independence
and do not match their phone numbers with the Federal Level.
What is the fine if I call someone on the list and they turn me
in? Federal FTC Fines and the state do not call list, cost
up to $11,000 per occurrence. How do I avoid fines, even if I am
sure my prospect names are mostly on the do not call list. You
OR the telemarketing firm must FIRST register the required
information with the FTC before you calling start dialing that
phone. Keep in mind that checking a few thousand phone numbers
against both the state and national do not call list is more
than a minor pain. Plus at a yearly cost of $62 per telephone
area code it can bring up your marketing costs.
You have 3 solutions. The first is to take the chance and go
ahead and make some calls. Remember that state do not call lists
not only apply to consumer home numbers, but to businesses and
business people as well. With some sales operations having an
office in their home, it is difficult to distinguish between the
two. The second chance is okay if you only market products in a
couple area codes or one state. Get your forms signed, follow
the rules, and get started calling. The third solution is the
hiring of a professional telemarketing firm.
The telemarketing firm has probably filled
out most of the forms, so adding your firm will not be hard.
Plus they probably have already paid the costs they incurred for
each additional area code they applied for. You have to now pay
more for each lead they produce for you, and pass up the big
chunk of prime candidates that are on the do not call list.
However nowadays some super producing marketing firms paying up
to $80.00 through various methods to obtain a lead, are ending
up with an excellent return on their investment of $10 profit
for ever $1 spent over a 3 year timeframe.
OUR PERSONAL TEST. We recently send 250,00 agent names into a
reputable firm for phone matching. As most of these were
successful people at residential addresses, we expected close to
a 50% match rate. In additional we took the option that all
phones found on either state or national do not call lists be
removed. They firm warned us that our results would not be
spectacular. The returned data was shocking, about 20,000
available prospects on the do not call list our of 250,000! This
turned out to be a relatively experiment!
About 50% of the sales marketing recruiters that do not conform
their current marketing ways will disappear during the next 4
years. They will find more and more, the 2 cheapest ways of
obtaining leads to hire agents are losing effectiveness at an
alarming rate. If you want to keep your career alive, you can
either (a) purchase a quality list of prospects for your
products, and then have an outside telemarketing firm call them,
(b) build a website using the tactic skills of a true master to
bring you direct traffic, (c) buy expensive ad word internet
advertising to get traffic, (d) find one of the couple remaining
Email lists with integrity, or (e) do it the proven way, get the
best mailing list matching your products, and send out expertly
designed mail, checked by a knowledgeable person that know what
message your piece must contain and how to phrase it.
Do not stand back and see your future devoured by the national
and state do not call lists! |