DON'T BELIEVE "ITS NOT WHAT YOU SAY BUY HOW YOU SAY IT." In sales you must master the proven top selling words. If not you be one of over 1,000,000 sales rookies dropping out of this year, never getting the opportunity to make sales a rewarding career. Using the top selling words provides the salesperson a gigantic advantage. You will not only save lots of prospecting and useless presentation time, but it will automatically save you money. Using the correct selling words in your prospect mailers will gain you more marketing lead rates. This in turn will make you sales leap upward. More prospects means more presentations, meaning more sales.

CHANCES ARE that your agent training manager in 5 minutes could guess 20 and hit maybe 9, but never 10 for 10....In fact when you are done reading this article and you have a manager, give it a try. Next check two additional places. First examine the company produced sales script you had to learn word for word. Underline any that appear, and how many. Last grab that fat presentation book you put together and do the same. Ever why the rookies in your office always outnumber the career agents.

HERE ARE THE FIRST FIVE. The most important word by far of the top selling words is YOU. That why you want your sales piece and presentation always sounds you and your prospect are having a conversation, "how you will benefit. The next one is MONEY. Money talks! Most of your prospects wish they made more money or a product that either earned them money or one that in a bad situation saved them from spending money. The last 3 of this first group are SATE, RESULTS, and LOVE..

NOW THE NEXT FIVE. This group starts with EASY You have very few prospects that want to buy something that is hard to use. The easier to use concept in describing your product creates instant attention. The next top selling word revealed is HEALTH. You can't buy health, but prospects will buy enough products to improve or protect their current health. Using the word FREE is one of my favorites. Because each of your sales could be worth quite a bit, you should start being more Free. Surely there is something Free your prospect can receive for responding, like there is something free that can be used at the beginning of a presentation. Oh don't forget these two words, PROVEN and MORE.

THE FINAL SEVEN WORDS. These 7 key words round out the last of my 17 favorite top selling words. Start with the word YES. In selling you must check both your sales lead piece and your presentation. Make sure there is not one single question that can logically be answered "no" or "I don't know" You sure want your doctor to answer your questions that way. Until you can get yes answers for sure, ask an opinion choice of which is preferable is a lot safer. The other eight selling words are: GUARANTEE, NEW, HOW TO, MORE, SOLUTION, BENEFIT, AND QUICK.

WRITE DOWN THESE 17 WORDS. Now tape them to the side of your computer. Using your word processing computer program write a four line sales conversation using as many as possible. Stop at the end of 10 minutes and count how many you placed in you paragraph. The magic number should be 10. Take a chunk of your personal presentation and replace it with a natural flowing paragraph containing 10 top selling words.

YOUR MAILING LEAD PROGRAM. Collect the next 10 advertising postcards that you receive. On each one write at the bottom how many top selling words are contained. Next compare the one with the most, with the one with the least. Which would you be most inclined to respond to. Finally check your current mailing lead program, then see how changing a few words to the 17 here can change your response and your sales career.