Insurance Marketing Concepts
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State
Rating Guide for Marketing, Recruiting, and Mailing Insurance Agents
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Indiana, Alaska, Vermont, Rhode Island, Colorado,
Arizona, and Nevada
Now
you are hitting the bottom of the recruiting barrel. If your
territory is one of multiple states spend your recruiting and
mailing money on states not listed on this page. Keep these
state absolutely last. We have had expert recruiters try their
hand here, but few have prevailed with even average results.
Should they never be mailed? No, selected groups of agents in
each of these state meet your qualifications, and an occasional
mailing might work. However we are warning you, its you money,
and if you think there is opportunity here, then proceed. We are
simply giving you the opportunity to see the potential loss of
time, and money, while keeping aggravation and frustrations from
effecting your blood pressure.
Here in ranking order, from the hard to the hardest for
recruiting, we list the last of the states. If you wanting to
start with the best first, and work your way down in our
progression process, we suggest you start here with the
best states to recruit agents in. We guide you
on a a descending basis to those either
the hardest or most costly for recruiting, mailing, or marketing
to insurance agents. Agents insurance Marketing does not have a
crystal ball used for predicting. but we doubt if another
insurance marketing report like this one exists anywhere. Our
cost to you, for this analysis is free, with one condition, consider the ability of
Agents Insurance Marketing to assist you with your next
recruiting mailing.
How can we give you a fairly accurate report on best states for
recruiting, marketing, and mailing? We use our experience of 23 years,
unlimited research time, and feedback from our clients...
recruiting and brokerage firms and companies like you that have
used our mailing list or former agent card pack services. Like each recruiter, each state
also has its own personality, some are very friendly and open to
new insurance opportunities, others seem locked in a time zone 5
years behind the most independent thinking states. Many factors,
some of which we will explain, determine how hard to will be to
get the attention of brokers, independent agents, and general
agents to respond to your offer. Concentrating your insurance
agent recruiting and mailing on certain states first may
maximize your marketing budget and ultimate production results.
Take control of your product, get the competitive edge by using our free
insurance marketing resources.
You may want to bookmark this page how for later reference
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Enter your
recruiting guide starting point from the directory below |
Top 3 recruiting states |
Next 7 top marketing states |
10
Very Good states for mailing |
10 Good States |
11 Fair to Good
states |
The 8 bottom States |
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Rating = 43 |
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Definitely one of
the highest agent turnover states in the nation. This is why the agent per
thousand residents is slightly over normal About 8 years ago the agent per
thousand people was almost exactly double! Like New Mexico, life career agencies
shrank, realizing the profit potential here was not very great. Left over are
still too many agents start have the experience, but still have not taken a big
enough step toward independence. If you might enjoy spending unlimited money,
time, and patience "teaching an old dog, a new trick", charge ahead. Otherwise
move on and concentrate on more lucrative states. |
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Rating = 44 |
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Too few agents for the decent population base. Maybe
their are too many occupations that pay far beyond what most of the state's
agents earn. Only three other states are a higher median family income. Most of
the recruiters that have the state in their territory are based out of
Washington or California, much larger and easy states to recruit agents in.
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Rating = 45 |
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With Vermont being
one of the smallest states, it is one of the hardest to judge. As we receive
little demand, and thus little feedback on the state its hard to place in the
rank. To overcome this we compare it to other states in the Northeast. Unlike
Maine, or New Hampshire, it lacks the brokerage mentality of those 2 much higher
ranked states. Its agents are not very receptive to product selling opportunity.
In addition, the life career agencies have made enough of an impact to hold the
agents true to their old school thinking.
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Rating = 46 |
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Rhode Island is a
very difficult state to find out what agents write what products. This combined
with career agent loyalty, and a small number of total agents means that not
savvy recruiters spend the money soliciting all the agents, to find the
few that might meet their qualifications.
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Rating = 47 |
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Banks that offer
insurance, definitely take away from the normal base of independent agent flow.
So do aggressive mutli-line agencies like State Farm, Progressive, etc.
After all, a bank offers an agent something a career life agency can't. This
feature is an endless supply of "potential client leads" with full information
on their assets, the "lead" the life agency gives an agent is a policyowner with
$1,000 to $25,000 of insurance what 5 previous agents have either unsuccessfully
solicited, or sucked away the policowner's previous cash value as a source of
purchasing a new policy. Usually 50% of "wirehouse" securities brokers have a
life insurance license, in Colorado and Arizona they figure is closer to 90%.
All this is topped off by an enormous amount of recruiting competition. Either
get the right agent list, or be left high and dry.
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Rating = 48 |
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Too hot to handle, but not because of the heat. Insurance Agent Recruiters think
this is an easy state, not just a few of them, but a tremendous flood of them
send offers to every single agent in the state. You can easily waste money
trying to attract 12,000 of the state's agents that will do little good to you.
Thousands of State Farm and Liberty Mutual style agents, and unusually amount of
rookie agents. Like Colorado, it has the same problem of too many under trained
starving rookies, combined with too many stuck in the mud old-timers. And for
the recruiters that think Arizona is crammed with retirement havens, think
again. Its senior population is right in line with the average state. |
Rating = 49
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Bet you 10 to 1,
that the number of professional gamblers making a decent income, outweigh the
number of insurance agents earning likewise, by 10 to 1. It seems like every
other insurance recruiter with this state in their lineup wants to roll out the
money and take the chance of hitting hot producers here. The problem is that
there are so few hot producers, and they have little agent competition. The
recruiting competition could fill a trash dumpster in no time. Five words: No
agents, tons of competition.
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| Please remember that all information contained in
this report is the exclusive property of Agents Insurance Marketing USA,
Inc. You may not publish or use this information on any other internet
website. Contact us, by email, if you would like to permission to
reprint a portion of the information in a newsletter or magazine. Feel
free to print out a copy of this article for our own personal use. |
Indiana, Alaska,
Vermont, Rhode Island, Colorado, Arizona, and Nevada state recruiting
ratings
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If you find our rating
reports, or recruiting articles helpful
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http://www.agentsinsurancemarketing.com
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