Top 3 recruiting states

Next 7 top marketing  states

10 Very Good states for mailing

10 Good States

11 Fair to Good

The 8 bottom  States & Summary

ILLINOIS

Insider fact revealed: The 19 states rated lowest for insurance recruiting remain. In 17 of these 19 states, they appear in the top 25 for highest income ranking. Illinois is a very large population states, with a 60/40 split. As 60% ot the agents are crammed in the metropolitan Chicago area, this part contains many of the New England State characteristics. The similar features are the higher than normal agent turnover rate, the large presence of big career life training companies, and the 9th highest median family income in the United States. The other 40% of the state follows its Midwestern state counterparts. More independent agents, less recruiting competition, and receptive to annuity, life, and health offers. Stay out of Chicago, and you find a good middle range state for marketing your products to agents.

DELAWARE

Small 3,000 agent base consists of about 1,100 who have interest in placing brokerage business. Because of the small numbers of producers, compared to MA, NJ, VA, or CT, it is often overlook. Eliminated the 2,000 agents not worth bothering, and you might land a few good producers.

MASSACHUSETTS

SOUTH DAKOTA

NEW HAMPSHIRE

As a small Northeastern state, New Hampshire is surprisingly a very strong financial state. The median family income is over $14,000 above the national average. This means the potential recruiting of agents for financial products is inviting. In regards to this, unfortunately its just too small of a state to draw enough agents to a seminar. In addition, while agents may brokerage with one or two companies, those in New Hampshire are very conservative. Nationwide, the typical broker is likely to represent three or more carriers. However, the New Hampshire agents, those currently brokering, probably will sign at best with one additional carrier in the next 12 months. Making sure this carrier is you, means choosing the right list of proven agents, offering the best opportunity, and mailing at the right time. The "right time", is when he is sitting on the fence. Either the agent needs to add a product like yours right now, or he had had a present carrier let him down.

 CONNECTICUT

Are their more lawyers or more insurance agents in Connecticut? Based on census data and our agent figures, Connecticut has 40% more agents per thousand residents than the top brokerage states. Its wealth factor is substantial with some very well-off communities. While we don't have the data to back up this next statement, our observation are that a high percentage of experienced agents have earned credentials like CHfC, LUTCF, CLU, CFP; RFP, and RIA.  Your financial products here have to pass a grocery size list of qualifications from skeptical "over-educated" agents that insist on examining, then cross-examining any product they might consider selling. Almost like a lawyer examining the insurance coverage. In addition the agent makeup is dominated by too many turnover rookies, and  too many lifetime pros. What's missing in the prime middle ground,  producers with 4 to 12 years experience. This causes an adverse condition. Not enough agents, percentage wise, are willing to become independent brokers or personal producing general agents. The best recruiting factor in CT, is that agents receive far few insurance recruiting calls or mailings than those in MA, MD, or VA.

VIRGINIA

Another "high income" state, the life agents are very likely to have began their career birthing process with a life career subsidy program. It would be nice to separate the experienced 4 to 12 year professionals from the rookies, but in Virginia it is not easy. As you know mailing the wrong agents = zero results. That's why we prefer not to throw thousand and thousands of unknown agents into our lists, and keep them to refined to the producer that might benefit from your offer. The lists we offer, although smaller, are worthwhile using if you want to make your mark in Virginia.

MARYLAND

We get a fair amount requests for Washington D.C. agents But most of the succesful producers arer licensed and reside in Virginia or Maryland. These agents are hit hard with insurance solicitations, especially those belonging to a local association.. Plus they carry that same career life loyalty factor as the Massachusetts agents. With the 4th highest national median family

WASHINGTON

Washington who be much higher up in the state ratings, but for one thing. Who are the agents of the caliber you are looking for. You certainly will not get this information from the Washington Department of Insurance, as they feel the information is not public information, and keep it sealed up. We were the last firm allowed by their insurance department to send in someone with a laptop computer to access some of the records. Our compiled list certainly is not perfect, but we do not know of any non "yellow-page" lists that are even close to it.

NEW JERSEY

Surprisingly this is the "richest state", at least certain pockets of it, with $13,000 over the national average. Life agencies in the major cities tend to be extremely large with up to 300 agents each. With high numbers of career agents, also come high agent turnover, about 85% during the first 18 months in the insurance business. The state also has the largest percentage of multi-line insurers, and multi-line insurers are well known for their low turnover rate. A state with plenty of good brokerage and personal producing general agents to recruit, but only if you know who's who.

NEW YORK

Here's a big state. But New York has its own rules and regulations, making it not worthwhile for many companies to get licensed in, and if they do it usually ends in life insurance company of New York. New York regulators also feel that the freedom of information act does not apply to agents licensed in their state. They have a significant team of attorneys ready to battle any notion you have on invading their state for agent information. The calculated guess from us is a total of  53,600 licensed life and health agents. Our refined list of slightly over 12,000 is the best we know of, but not great. We have eliminated thousands and thousands of agents that we do know, will not benefit your recruiting campaign.