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State Rating Guide for Marketing, Recruiting, and Mailing Insurance Agents |
Tennessee, Oregon, Alabama, Kentucky, Arkansas, Kansas, Mississippi, Oklahoma, Nebraska, UtahNow we have 10 states that are not earth shattering for recruiting agents, but ones that should be repeat winners every time you use a top-notch insurance mail list in mailing these agents. If you look at the list above, you will notice that the list does not show any states with extremely high amounts of insurance brokers, and the list does not contain any tiny states. That means that merging insurance marketing skills, with a quality mailing list, puts these states within the budget of many regional and national brokerage firms, along with the big wholesalers and insurance companies.In
these 10 states, trim the
unnecessary fat away to have an excellent agent mail list.
This means no mass mailing, emailing, or faxing. We feel mass marketing
to insurance agents is not only foolish, but in the long run
costly. How many agents respond at the lowest cost is totally
insignificant in an insurance recruiting campaign. What is
important is the quality of the agent that responds, and in turn
does this agents actually becomes proven producer.
Do not measure results by the quantity of agent responses but by production from contracted
quality insurance agents.
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Rating = 11 |
TENNESSEE |
Not a rich estate, but some long time recruiting operations are as totally committed to mailing Tennessee agents as are music collectors totally committed to Elvis memorabilia. What really helps split up the competition is that the state is divided up into three major metropolitan areas, Nashville and Memphis, followed by Knoxville. We mentioned before, how this factor significantly lowers total recruiting competition. |
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Rating = 12 |
OREGON |
An all round very good state to market your insurance product. Examining almost every statistical figure points out Oregon to be within close range of the national "average" state. This includes the income level, the percentage of senior residents, the number of agents per thousand residents, and the amount of insurance marketing competition. The agent retention rate, and average number of years of agent experience correlate correctly. The response we received back from those mailing agents has been favorable, and the response rate from agents has been slightly above normal. Its these two last , very important recruiting factors that place Oregon significantly ahead of the middle of the pack. |
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Rating = 13 |
ALABAMA |
Sweet home Alabama, where the skies are so blue, and the recruiters are too few. Alabama has a good mix of agents, meaning independent agents, career agents that broker business, and multi-line small agencies that place outside life and health business. There is far less recruiting demand than expected. That mixed with the pleasant response from those who have used our lists to recruit in Alabama, places a well deserved, lucky 13, rating. |
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Rating = 14 |
KENTUCKY |
You way find the blue hills of Kentucky beautiful, along with the green pockets of Kentucky agent recruiters. Kentucky has a similar mixture of agents to Alabama. although there is heavier life career agent representation. The competition search for recruiting experienced agents to sell products, is just above normal, yet the response feedback from agent recruiting firms is very good. |
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| Rating = 15 |
ARKANSAS |
The ninth highest state for its rising senior population, and reasonable retirement housing and living costs. This makes it a must state for recruiters of senior market agents to sell ltc, long term care, medicare supplements part B and D, final expense, and some annuity products. These is a state where it is much harder to sell high premium, sophisticated annuity and life retirement/invest plans. Arkansas lends itself to a rural and small business atmosphere, starting just outside Little Rock city limits and extending throughout the entire state. As it is a low income state, major life insurance career agencies have focused elsewhere. This leaves many semi-captive agents, independent agents, brokers, and PPGA producers. A very good state also for marketing medical plans, small group, term, universal life, and family life products. |
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| Rating = 16 |
KANSAS |
Unknown Fact revealed: a state or area of a state with a high concentration of career life agents averages a 5% to 20% lower career retention rate. If you have a limited recruiting budget, stay out of Kansas City, Kansas. This area has too many career life agencies. and lower agent retention. The remainder of the state, has agents of the caliber that are much more likely to show an interest in your insurance product or agents opportunity. Kansas hold the 21st position for median family income, plus a senior population equal to the state average. For you, a recruiter, it means you have a vast variety of products for brokers to sell. Products ranging from variable indexed annuities, to long term care, to universal life, all have their marketplace in Kansas. To these advantages add good feedback response from other marketers, and a lower that capacity demand for recruitment advertisements. |
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| Rating = 17 |
MISSISSIPPI |
For the current time we are keeping Mississippi in this ranking position. Right now recruiters are reluctant to recruit extensively there, although the mighty hurricane did not devastate the entire state. Earning the distinction of currently being the state with the lowest median family income, does not help .This means it is a poor state to market annuity products, while lower cost health and life will thrive. Relocation of many poor families and overdue modernization will eventually drive up the housing market and associated contracting and building occupation incomes. Local and regional recruiters know that outside areas are not feeling the effects, in fact some are benefiting from higher quality that normal employees coming their way. Staying out of New Orleans is smart, staying out of Mississippi is not. |
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| Rating = 18 |
OKLAHOMA |
| Oklahoma is more than just an "OK" state. It may surprise you that most of the lower income states, have a higher than average rating. Why? Over the last 10 years, larger career life companies, especially those based in the high income Northeastern/New England states have pulled out almost all their agencies in lower income areas. Why So? A Large career life company want to get the agents off and running appointments with higher income products. They look for lots of possible clients that can afford high premium life and investment plans. In a low income state, finding people with this profile is not feasible. For the number of Oklahoma agents willing to broker business, recruiters have overlooked the state far too often. Other than high premium or complex annuities, the state is wide open for business. | |
| Rating = 19 |
NEBRASKA |
| Nebraska is not only home to the Cornhuskers. It is also the home of major health insurance companies, like Mutual of Omaha, World, Medico, and Mutual Protective. Although the senior population is slightly above normal, these home base insurers have quite a monopoly of senior related products. Their agent direction has widely changed however to being much, much less captive. This means the brokerage agents in Nebraska are stiil not very open to non-senior, blue collar disability, and medical plans. With the average family median income above 28 states, good premium opportunities exist for agent given variable life, universal life, term, small group, and annuity plans to sell. | |
| Rating = 20 |
UTAH |
| No every man does not have 6 wives, and 20 children. So it is not selling family life, and family medical policies that place Utah so high up in the rankings. Instead it is the wide mixture of clients, especially outside the Salt Lake City area. The market for all types of life, annuity, and health products is very strong. There are a sufficient number of agents to make your mailing worthwhile. |
| Please remember that all information contained in this report is the exclusive property of Agents Insurance Marketing USA, Inc. You may not publish or use this information on any other internet website. Contact us, by email, if you would like to permission to reprint a portion of the information in a newsletter or magazine. Feel free to print out a copy of this article for our own personal use. |
Tennessee, Oregon, Alabama, Kentucky, Arkansas, Kansas, Mississippi, Oklahoma, Nebraska, and Utah state recruiting ratings |
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