Big insurance agent recruiting sharks bite fiercely into your pockets. They CAN turn your direct mail agent recruiting plan into a loss of quality agents and your worst year yet, That's IF you stand back and let their direct mail marketing attack your base of insurance agents.  A large insurance marketing organization or wholesaler used to spend tons of money sending direct mail to every agent out there. That was before, now these marketing firms know there is one way to grow.... aggressively direct mail your best producers, and market to these prime agents over and over. That means that they are going to target your top insurance agents, and advertise to them over and over. Lately we have seen this agent recruiting tale of bigger recruiting sharks wipe out the unsavy competition time and time again.

Let’s look at the damage. A common life health insurance brokerage firm might accomplish $1,000,000 of premium with 100 producers. The top 20 agents are probably writing more than two thirds of the insurance premium, say $700,000. If just 5 of these agents are persuaded by a competitor's direct mail advertising strategy to place this brokerage elsewhere, that’s a painful loss of $175,000 premium. If this were you, the recruiting impact amounts to a loss of $26,000 in 1st year commission (oss at 15% override.

Recruiting by direct mail is no longer survival of the financially fittest marketing organizations.

It is now survival of the wisest and most savvy. Over the last 23 years we have helped your competition destroy the nest eggs of many laid back, casual agent recruiters. Our long time philosophy has been “mail the best and forget the rest.”  Your competitors, use our services to refine their concentration to target mailing the best agents you and your fellow recruiters have under contract.

You MUST spend money advertising your services, so it is sensible to  get some bang for your buck. Spending wisely will put your message in front of proven producers. Put a pencil to the potential, just 25 responses, resulting in 10 proven producers could be very profitable. You might only receive 15 quality responses, or you might even get 100 response.  If you do nothing, you can't improve, plus your completion will attack your hard earned agent base.

We are in the business of helping recruiters zero in on agents and brokers that are experienced and know how to sell.  Our Target agent recruiting lists assist aggressive recruiters in making this year even more successful. The risk to you is low and the potential is high. Give us a call today.  800-822-6424