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Almost everybody shouts
“we’re number one”. If your product selling,
marketing, or agent recruiting territory includes
Florida consider yourself blessed. Target marketing
experienced insurance agents in Florida with your
opportunity is as good as it gets.
The immense Florida
insurance database is scrutinized looking for
trends, statistics, and numbers, and facts.
Contributing analysis is compiled information on
usage and lead results, and contracting figures.
This comes from insurance company recruiting
directors, regional recruiters, brokerage firms,
wholesalers, independent marketing firms, and state
managing general agents. Florida insurance agents
were analyzed over and beyond normal boundaries in
preparing this marketing report . For accuracy it is
necessary to factor in economic, demographic, and
educational data. Over 30 different factors
contribute to the final determination.
For insurance agent recruiting, Florida is the
number one state without any doubt. Here are two key
reasons. The total number of Experienced Florida
insurance agents compared to the total citizen
population is on the low side when looking at
figures of the other states. Secondly is the
constant influx of new residents. The high middle
income of senior citizens arriving the Midwestern
states, sweeten the huge, yet constantly increasing
potential client base. Studies have shown that for
Midwestern states like Michigan, Ohio, Wisconsin,
and Minnesota, Florida attracts a higher percentage
of retirees than any other state. New York and the
Northeastern states, have Florida pegged as the
number one retirement state also.
State population in 2004 was 17,397,000, an
increase of 8.8% just from 2000.On top of this
Florida ranks number one in the nation on the
percentage of senior citizens. Over one of six
residents are a retiree, plus numerous retires have
AARP card toting spouses. The senior retiree is
ideal for investment annuity and financial planning,
insuring that their savings last long enough. Not
surprisingly, the need for quality long term care
insurance is also a necessity.
Another key factor is also that Florida insurance
agents deal with a base of younger than average work
force, which is rarely unionized. The amount of
employer paid health plans are sparse, making major
medical and supplemental products a ready made
market. Please keep in mind that often the spouse of
a retiree may not be eligible yet for Medicare. This
makes spouses prime targets for nice premium
individual major medical polices.
Florida ranks sixth with
its 52,000 experienced brokers, yet rises up to
third in marketing demand. The competition for
recruiting experienced brokers is split among
annuity marketing, life brokerage, and health and
senior market recruiting. The insurance market in
Florida remains ripe for so many different products.
This diversification nullifies any major competition
impact for the recruiting of Florida insurance
agents. There are so many quality Florida insurance
agents, why chance money on the want to bees?
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Florida insurance agent seminars hit home runs
Florida is also the #1 state for drawing agents to a
seminar. The answer as to why is included in the
logic given below. Here’s a key secret factor that
outweighs all others. Veteran insurance agents with
25 to 30 years of proven experience decide to end
their productive selling career, and get away from
the cold and snow. After visiting for many years,
they are ready to call Florida their new home. The
state with the southern sun, and all the fun. But
after awhile, this former insurance pro starts to
get antsy. Shuffleboard and buffet dinners are a
long way from the challenge a good insurance sale
provides
He looks at the menu of available choices where he
can get hired. These include supermarket bag boy,
shopping store greeter, restaurant busboy, or
independent insurance agent. The choice is easy; he
gets licensed again, giving him thrill,
independence, and a semi-retirement. These new, but
very experienced, Florida insurance agents have so
much product knowledge and selling skills. Their
"part time" efforts often far exceed those of full
time career agents.
Plus this gives them time to attend sales recruiting
seminars, and further their insurance education.
Face it, if you don’t have spare time, chances are
you will not take the time to attend a seminar.
Seminars have become a tremendously tailored method
for talking to agents face to face. Draw agents with
be a strong reason, other than just your product to
attend. Offer continuing education credits just for
attending, along with a bagel and tube of sunscreen
lotion. When direct marketing to acquire agents to
attend the seminar, you have a variety of excellent
state locations. The largest and probably best
counties for conducting a seminar are these five.
Miami-Dade, Broward, Palm Beach, Hillsborough, and
Pinellas comprise 43% of the total Florida agent
residences
An added bonus, the response rate for insurance
seminars exceeds that of most other states. You have
a great chance of contracting the agent immediately.
Rock the market of quality Florida Insurance agents
by target marketing the best brokers in their class.
There are 52,000 experienced Florida insurance
brokers waiting for your seminar invitation or
product offering..
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