The RoRoadmap
to Driving Direct Marketing Traffic Your Way
You wanTo lead a parade of enthusiast responders your direction
you start by using the most reliabl e direct marketing traffic
route signals.
Gath Receive points and high earnings just by
checking all your material before starting the competitrace to
gain responsive replies. Investigating your sales getting direct
marketing traffic oiece piece before it is mailed
out will lead to driving high traffic leads your way. Each
advan advantage point your gain, results in more
leads, and higher traffic from your sales piece
prospect.
In fa Imagine how much more money potential
you would have knowing your response result s will be
before your sales message is sent out? Compare you sales piece
against the average average. Messages sent to a businessperson
receives scores a 1% direct marketing traffic respon
Will your prospect message leads even reach this high? See how
your sales message plannin dictates more prospect leads or
less sales leads.
THE HIGHER THE
SCORE, THE MORE TRAFFIC LEADS YOUR WAY
Scor Rate your sales message using this score
piece, and then have another co-worker also revie
review and score your sales message. Remember that
rewriting your sales message after after the
initial scoring could move the new sales message right into a
responsive lead jam jam.
1. Up Maximum response up to 75 points. The
mailing list you are using. Mark yourself 45 if points if you
use a list of prospective purchasers just meeting one common
criteria, like all being licensed insurance agents. Give
yourself 55 points if over half the people on the mailing list
were elimin removed because they didn't match the
standards of a good prospect. With insurance agents t it would
mean they were too captive or too new. Raise your score to 65 if
another desirabl feature existed, like your sales message list
only involved independent and semi-indep inpend
endent agents. Nail 75 points if your direct mailing sales
message comes from a list of agents who already responded
at least once to selling a product similar to yours.
2. Up t Maximum response up to 5 points. 0 points if
your sales messages describe your company history or numerous
rating, you personal bio of designations and training, the
company all expe all expenses trip, or an award for
achieving a certain amount of production. SUBTRACT 5 points one
point for each of the above over one. Chock up 5 points if all
are avoided
3. Up Maximum response up to 20 points. Only
10 points if your prospect message headline mentio is
basically entirely your agency or company introducing A new
product. 15 points if your your headline
shouts out to the patron how your product benefits them. 20
points, if it d oes does the above in such an
jolting way it pops their socks off. This is gain with emotional
adjectiv adjectives, verbs, and power phrases injected..
4. Up Maximum response up to 15 points. 15
points when your sales message describes 3 key benefits
advanteages the prospect will receive by using your products. 10
points for 2, and 5 for 1. Subtr only one. Deduct 3 points for
each additional advantage listed or missed. If you can clearl
y identify an emotion(s) with your key points like fear, greed,
happiness, security. You get 3 too 5 extra
points and a pat on the back.
5. Up Maximum response up to 4 points. 4
points for offering in your sales message some item F i
item free, without obligation, just for responding. and talking
to you. ($10 gas coupons, ertificat sales video,
sales book, etc). Minus 2 points if you missed the opportunity
to get further leads. responsive leads
6. Up Maximum response up to 6 points. 6
points if your prospect message mentioned an urgency a limited
time to reply, urgency, or a that a limited number of responses
would be conside recognized. Minus 3 points if it failed to do
so.
7. Up Maximum response up to 5 points. I point
for each item listed on your sales message. Telep
phone number, email address, office state location, website url
address, and cell phone number. Add 5 Bonus Points, if your
phone number is a toll free one.
8, Up Maximum response up to 4 points. 4
points for letting the prospect understand why he is
you are choosing to mail to him. "Out of 30,000 agents in your
state, "We are sending this m our sales
messages to 3,000 like you, that have a history of selling
annuity products." Lose 1 point trimmed off if
you miss it.
9
Maximum response up to 6 points. Full 6 points if you add a
P.S. to your sales memessage. After the headline, this is
the most often read next. It should in just 1 line s
summarize your best benefit. Zero points for no P.S.
10 Maximum response up to 10 points. 0 points for
"Call 755-555-7555". 10 points for i enticing a
positive answer. "Our phones are personally answered up to
6:00 moMountain time by a live salespeople do call right
now". "If you call before 5:00 P.M. as speak directly to
David Smith Richards, our Chief Marketing Officer."
"Relaxing w with a tall cool one, go to our website
page at ### to receive a full page of facts neon this
fantastic product". "Call while the 4 top level chances are
possible."
11. Maximum response up to 6 points. 1 point for each action
or stimulating adjective adj phrase, or verb that you
inject. Your sales message should be thrilling to read. "
UsUse breathtaking, remarkable, conquer, newly, just like
spiderman, write your own c check, mystery, closely
guarded secrets, action and results, tantalizing, etc. A BIG
ze zero for more missing responsive leads here
12. Maximum response up Up to 6 points. Make your postcard
or letter sales message meglare out. Use a color envelope,
an oversized post card (with splendid low bulk brrrates) or
a short message on the address side. 0 points for low-priced
and plain.
NoNow it is time to tally up you sales message score. See
how many responsive replies that you missed out on. An
average sales message with 100 points would likely me a 1%
reply rate. In our scoring the lowest you could receive
would be about 50, meaning you lowered your responsive
replies by half. However it you worked on your sales piece
until you mastered all the items listed here, you could
boost up to 170 points. That is a 1.7 percent responsive
leads rate. Beats out the average by 70% more.
N Naturally if you send out 150 to 170 point direct
marketing traffic building sales me-messages to your
prospects, it could have you looking for a new home .and
some to new toys.
