With ample mail being delivered to your prospect, you want to stand out from the pack.. First, you want your sales piece opened. Second, you craft your sales letter to be fully read before it is terminated. Third you want to compel reaction leading to your desired action. Focused reaction = action.

You are channeling money and time into producing a winning sales letter where pursuing initial interest is a must. However your prime goal is to get the sales lead, a positive response. Your words of power need to be active. Use present tense. Rephrase your sentences to refine impact, such as changing "may "or "could" to "will". Likewise change "possible" to "likely". Example: "It's possible you may earn up to $100,000", with changes it says "You will enhance your income, likely exceeding $100,000. Make it sound easy.

Target your sentence length to average only 15 words. In sales writing, your normal sentence might be a phrase or one or two words. Interested readers want it short. Real short. In sales letter writing, mingle at least 5 power phrases into high impact sentences. Moreover, keeping you paragraphs at 3 to 6 lines of print improves the readability. And it holds the interest.

Power phrases are the solution. These positive words of power excite qualified respondents to reply. Power words for selling, properly placed in your mailing, magnify the key ingredients. Inspirational and motivational emotions are hit hard making your offer sensational.

Try out some power phrases to supercharge your writing. Here's some ideas:
brace yourself, break out, break the barriers, brilliant deduction, built for life, burning hot, call us first, catch your limit, challenge the best, classified secrets, client catcher, clinch the victory, competition declares it unfair, complete the puzzle, cross the line, define the borders, demand your worth, described as outstanding, designed to sell, determination required